Alan & Grant is seeking interested and qualified candidates for the position of a Sales Capability Manager, if you are interested in this job opening you can continue on this page for more information on the recruitment requirement and for the official online portal to begin application.
Applications are invited for the position below:
Job Title: Sales Capability Manager
Location: Lagos
Employment Type: Full-time
Job Summary
- Responsible for architecting the sales capability strategy for the organisation — building the people, processes, tools, and
- performance systems that drive sales force effectiveness nationwide.
Key Responsibilities
Strategic Capability Leadership:
- Own and drive the end-to-end Sales Capability strategy, aligned to the company’s commercial growth targets and route-to-market model.
- Design competency frameworks and career progression pathways for all sales roles benchmarked against best-in-class FMCG/food manufacturing practice.
- Present capability strategy, budget, and ROI to Commercial Leadership and Executive Committee.
- Own the annual Sales Capability budget, including training vendor contracts, tools, and incentive program spend.
- Capability Building & Training:
- Design and deliver advanced training curricula: consultative/solution selling, negotiation, category management, distributor management, and RTM execution.
- Build and lead a team of internal sales trainers/coaches; set their objectives and develop their capability.
- Design and oversee onboarding academies for new sales hires to reduce time-to-productivity.
- Partner with HR/L&D to certify sales staff and integrate capability standards into performance management and promotion criteria.
Field Coaching & Performance:
- Establish a structured field coaching cadence (GROW model or similar) and audit its execution across regions.
- Build the capability of Sales Managers/Supervisors as front-line coaches, holding them accountable for team development.
- Own sales productivity KPIs (volume/value per rep, outlet coverage, perfect store execution, distribution) and drive corrective interventions.
-
Sales Tools, Process & RTM Design:
- Own the design and continuous improvement of sales playbooks, journey plans, call cycles, and merchandising/execution standards.
- Lead the deployment, adoption, and optimization of SFA/CRM platforms; own data quality and usage governance
Requirements
- 10–14+ years’ progressive experience in Sales, Trade Marketing, or Sales Capability/L&D roles within FMCG or food manufacturing, including senior field sales leadership (e.g., Regional Sales Manager or above).
- Proven track record designing and scaling sales capability programs across a multi-region sales force.
- Prior management experience leading trainers/coaches or a sales team.
- Deep familiarity with Nigerian RTM structures — distributors, wholesalers, open markets, modern trade, and informal trade
- Proficiency in SFA/CRM platforms (e.g., Salesforce, SAP, LEAFIO, or similar RTM/DMS platforms) configuration, reporting, and adoption management
- Strategic thinking with the ability to translate commercial strategy into capability and execution plans.
Application Closing Date
Not Specified.How to Apply
Interested and qualified candidates should:
Click here to apply onlineMore in Jobrecruitmenthub
