Company Overview
AAVA Brands Limited is a leading Nigerian FMCG company with roots dating back to 1890 through the Chanrai Summit Group (Fareast Mercantile Co. Ltd) and now operating under the umbrella of DP World. It specializes in the import, manufacture, sales, and nationwide distribution of branded food, beverages, and fast-moving consumer goods, managing a portfolio of over 50 global brands across more than 90 categories and thousands of SKUs. With robust supply chain infrastructure and deep market knowledge, AAVA Brands connects world-class products to Nigerian consumers, ensuring availability across food, dairy, biscuits, chocolates, spices, personal care, and other everyday categories.
AAVA Brands Limited invites qualified candidates to fill in the position below:
Job Title: Area Sales Manager – Non Food
Locations: Abuja and Benin – Edo
Salary Offer: (NGN) – 0 / Monthly
Primary Objective
- An Area Sales Manager is responsible for the sale of company products in a specified geographical area.
- He leads and coordinates the sales activities of the Field Sales Supervisor and Field Sales Executive within his area to achieve agreed objectives of outlet coverage, call frequency, merchandizing recommendations and best in class numeric and weighted distribution at both the wholesale and retail channels.
Principal Accountabilties and Responsibilties
- Develop sales and marketing strategies to drive sales growth in the assigned area.
- Primarily responsible to achieve the Primary & secondary sales targets within the assigned territory/Brands by ensuring distribution to all KD/WS, Semi Wholesalers and Retailers in the allotted territory.
- To deliver secondary sales as per norm which is minimum of 60% of primary sales Achieve targets through FMCL sales team.
- Drive debt control as per company policy.
- Implementation of company policies, systems, BTL / promotional activities.
- Weekly reporting to HO FSS, VFSS & FSE wise secondary sales, no of calls made, Productive call & drop size.
- Dealer wise closing stocks
- Competition activities and Pricing.
- Weekly reconciliation with all KD/WS with FSS, VFSS & FSE.
- Dealer Management
- Stock Management: Verification of physical inventory on weekly basis, FEFO, Ordering, Pricing compliance, Timely submission of dealer claims/issuing of schemes and Objection handling.
- Market Development: Expand number of dealers, wholesalers & retailers as aligned with respective NSM/Brand
- Team Management: Controls, Efficiency, Productivity, Training and Joint market workings
- Company asset management: Van utilization, Tab deployment and utilization.
Person Specifications
- Minimum of 3 years’ experience of traditional sales operations.
- Experience working in a FMCG sales environment where understanding of strategic sales process and the steps necessary to drive sales results is required;
- Minimum of a Bachelor`s Degree / HND preferred
- Excellent interpersonal, and communication (oral and written);
- Ability to work independently and as part of a virtual team where open, collaborative communication is expected;
- Exhibits personal traits of curiosity, modesty, achievement orientation, and conscientiousness;
- Team player that is creative, process oriented, and committed
- Excellent knowledge and use of Basic MS Office Suites (Excel, PowerPoint and Word).
Application Closing Date
28th October, 2026.
Method of Application
Interested and qualified candidates should:
Click here to apply online