If you have a strong background in premium brand management, hospitality sales, and strategic business development, this could be the leadership opportunity you’ve been waiting for. Grand Oak Limited (GOL) is currently recruiting a National Premium HORECA Manager to spearhead its premium hospitality channel and strengthen its market presence across Nigeria. As the National Premium HORECA Manager, you will be responsible for developing and executing sales strategies for premium products within the Hotels, Restaurants, and Cafés (HORECA) sector. The role requires a commercially minded leader capable of managing key accounts, building long-term partnerships, leading high-performing sales teams, and driving sustainable revenue growth in a competitive market.
If you are interested in this job opening you can continue on this page for more information on the job description and for the official online recruitment channel to begin application.
Applications are invited for the position below:
Job Title: National Premium HORECA Manager
Location: Lagos
Directly Reporting To: Sales Director / Commercial Director
Supervises: Regional HORECA Managers / Key Account Managers
Department: Sales / On-Trade (HORECA)
Cadre: Management
Grade Level: M4
Description
- The National Premium HORECA Manageris responsible for developing and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.
- The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.
Responsibilities
- Develop and implement national strategies for the premium HORECA channel
- Build andmaintainstrong relationships with key premium accounts
- Lead negotiations and manage contracts with HORECA partners
- Oversee brand activations and visibility initiatives
- Monitor market trends and competitor activities
- Collaborate with internal teams for alignment
- Track performance and provide insights to management
- Lead and develop the HORECA team
- Manage budgets and ensure ROI
- Ensure compliance with policies and regulations.
Requirements
- Education: First Degree / HND (MBA is an advantage)
- Experience: 7–10 years in FMCG, preferably wines & spirits
- Strong HORECA experiencerequired
- Strategic thinking
- Negotiation skills
- Leadership
- Business acumen
- Communication
- Problem-solving.
Internal / External Contacts:
- Internal: Sales, Marketing, Supply Chain
- External: HORECA partners, distributors
Challenges:
- Intense competition
- High client expectations
- Multi-regional coordination
Planning and organising:
- Macro: Annual
- Micro: Monthly
Application Closing Date
2nd September, 2026.
How to Apply
Interested and qualified candidates should:
Click here to apply online