Social and Digital Media Job Vacancy at LEAD Enterprise Support Company Limited—Social & Digital Media Marketing Officer

Job Title: Social & Digital Media Marketing Officer

Location: Maryland, Lagos
Employment Type: Full-time
Industry: Microfinance Banking

Job Summary

• We are seeking a highly creative, result-driven, and experienced Social & Digital Media Marketing Officer to develop and execute innovative digital marketing strategies that enhance brand visibility, drive  customer engagement, generate qualified business leads, and support the growth of our financial products and services.
• The successful candidate will manage the organization’s digital presence across multiple social media platforms, create compelling content, grow online communities, protect the brand’s reputation, and collaborate with internal stakeholders to achieve business objectives.

Key Responsibilities
Digital Marketing Strategy:

• Develop and implement social media and digital marketing strategies aligned with the Bank’s business objectives.
• Create quarterly digital marketing plans to promote Savings, SME Loans, Fixed Deposits, Digital Banking, and other financial products.
• Develop and manage monthly content calendars across all digital platforms.
• Conduct market research, competitor analysis, and identify emerging digital marketing trends.

Content Development & Brand Management:

• Create engaging and high-quality content including graphics, videos, reels, carousels, blogs, and live sessions.
• Develop compelling copy that educates, informs, and converts prospective customers.
• Ensure consistency of the Bank’s brand identity, messaging, tone, and visual standards across all digital channels.
• Optimize content using SEO best practices, hashtags, keywords, and accessibility standards.

Social Media Management:

• Manage the Bank’s presence across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, WhatsApp Business, and other relevant platforms.
• Grow online communities through meaningful engagement and relationship management.
• Monitor comments, messages, reviews, and customer enquiries while ensuring timely responses and appropriate escalation where necessary.

Lead Generation & Business Growth:

• Develop digital campaigns that generate quality leads for Savings Accounts, SME Loans, Fixed Deposits, Digital Banking solutions, and other products.
• Monitor customer acquisition funnels from social media to account opening.
• Work closely with Retail Banking, Sales, and Customer Service teams to convert digital leads into customers.
• Track campaign performance using UTM parameters, CRM systems, Google Analytics, and social media analytics.

Digital Advertising:

• Plan, execute, and optimize paid advertising campaigns across Meta, LinkedIn, X, Google, and other digital platforms.
• Conduct A/B testing to improve campaign effectiveness and return on investment.
• Manage advertising budgets efficiently to maximize conversions.

Brand Reputation & Risk Management:

• Monitor online conversations relating to the Bank.
• Identify fake accounts, impersonation pages, scams, and reputational risks while coordinating prompt corrective actions.
• Publish customer awareness and fraud prevention campaigns.

Stakeholder Collaboration:

• Work closely with Marketing, Retail Banking, Digital Banking, Corporate Communications, Customer Service, Compliance, Sustainability, and Human Resources teams.
• Support employer branding initiatives and corporate communication campaigns.
• Coordinate digital coverage for events, CSR initiatives, product launches, and public relations activities.

Performance Reporting:

• Prepare weekly and monthly performance reports with actionable insights.
• Measure campaign effectiveness using relevant digital marketing metrics.
• Recommend continuous improvements based on analytics and market trends.

Key Performance Indicators (KPIs)
Performance will be measured using, but not limited to:

• Growth in followers and online community across all platforms
• Reach, impressions, engagement rate, shares, and video views
• Website traffic generated from social media
• Click-through rate (CTR) and campaign conversion rates
• Number of qualified leads generated
• Customer acquisition and account openings from digital campaigns
• Average response and resolution time for customer enquiries
• Campaign ROI and digital advertising performance
• Brand sentiment and online reputation
• Timely execution of approved content calendar
• Compliance with brand, regulatory, and governance standards

Qualifications & Experience

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, Public Relations, or any related discipline.
• 4–6 years’ experience in Social Media Marketing, Digital Marketing, or Content Marketing within the banking, financial services, fintech, or consumer goods sector.
• Professional certifications in Digital Marketing will be an added advantage.