Manager Job Vacancy at CIG Motors Company Limited—General Manager, Sales

Lead Regional Sales. Accelerate Automotive Growth.

CIG Motors Company Limited is seeking an experienced and commercially driven General Manager, Sales (North) to lead sales operations and accelerate business growth across the Northern region. This senior leadership opportunity is ideal for professionals with experience in automotive sales, regional sales management, dealership operations, business development, key account management, or commercial strategy.

If you are interested in this job opening you can continue on this page for more information on the job description and for the official online recruitment channel to begin application.

Applications are invited for the position below:

Job Title: General Manager, Sales

Key Responsibilities
Sales Strategy & Business Growth:

Develop and execute a clear sales strategy to achieve monthly, quarterly, and annual revenue targets.
Identify new business opportunities, key customer segments, and partnership channels that support growth.
Design tactical plans to win major accounts, government institutions, corporates, and fleet customers.

Sales Operations & Team Leadership:

Lead, coach, and manage the sales team to ensure consistent achievement of sales goals.
Set performance targets, monitor progress, and ensure accountability across sales territories and dealerships.
Oversee the full sales cycle, from lead generation to negotiation, closing, delivery, and after-sales handover.

Market & Customer Management:

Build relationships with key decision-makers, corporate clients, government agencies, and large fleet buyers.
Maintain an updated client and lead database for follow-up, retention, and repeat business.
Monitor market trends, competitor activities, and customer feedback to refine sales approaches.

Marketing & Brand Support:

Work closely with the marketing team to design sales campaigns, promotional activities, and customer engagement initiatives.
Support brand visibility and reputation through events, test-drive sessions, exhibitions, and partnership activations.

Requirements

Possess a Bachelor’s Degree and Master’s Degree in relevant courses or an MBA.
Have over 10-15 years’ experience working in an automobile, FMCG, banking, or other related field.
Proven track record of exceeding sales targets and successfully leading teams in high- pressure environments.
Strong leadership and communication skills, with the ability to build rapport, motivate, and influence others.
Fluency in Hausa language is an added advantage.

Competencies: