Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) Job Vacancy-Marketing Execution Lead – Key Accounts Channel

About the Role

• The Marketing Execution Lead – Key Accounts (KAs) is responsible for the end-to-end execution of channel-specific marketing plans across Modern Trade and Key Account customers in Nigeria. (Supermarkets, QSR, PFM).
• This role holder will work closely collaborate with the Key account sales team and the Channel Marketing Manager – KA to ensure that commercial priorities are translated into best-in-class in-store execution.
• The role focuses on driving superior visibility, availability, and activation excellence at the point-of-sale materials (POSM), delivering impactful shopper experiences that convert purchase intent into sales across all categories.

Your Key Responsibilities

• Partner with KA sales team and Portfolio Managers, The Coca-Cola Company (TCCC) channel teams to design and continuously adapt the Business Plan, leveraging all available internal and external market data
• Develop market and potential analysis together with TCCC and Sales
• Work with Regional Marketing lead, Channel Marketing Manager and vendor/agencies to execute operationalized brand initiatives by relevant channel, track impact and proactively course correct in the interest of delivering business targets.
• Drive standard-execution of marketing campaigns, shopper promotions and PICOS across Key Account FC/IC channels leveraging local and global best practices and in line with brand guidance from Portfolio Team and TCCC
• Maintain aligned activation calendar for priority customers and lead the execution of the customized displays, POSMs and shopper programs by customer (on time and in full delivery)
• Participate in KA customer annual joint business planning and routine quarterly reviews.

Requirements

• University Degree in Marketing and related course discipline
• Minimum of 7 years of professional experience
• Proven experience in Trade marketing or shopper marketing (3 years+) or channel marketing.
• Strong understanding of Modern Trade/Key Accounts environment including merchandizing execution, POSM deployment and usage.
• Strategy development experience
• Strong project management and execution
• Strong stakeholder management and collaboration skills
• Strong communication & data analytical skills
• Innovative, flexible, open-minded personality

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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